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17 Oct 2016


I'm being placed in the food court of your snappy retail center on the Saturday with a pad of paper. What are we doing? Counting the amount of folks are wearing t-shirts, which kind of t-shirt they're wearing, resulting in how old they are. This can be my 4th Saturday conducting this survey at 4 different malls.

Before I began accomplishing this "t-shirt survey" with the malls throughout Dallas, I was expecting about 30-35% of those will be wearing a t-shirt. Was I ever wrong. I really didn't know precisely how popular t-shirts are.

First, who's wearing t-shirts? I counted a total of about 4,000 quickly Four weeks within this survey. Altogether, about 60-65% were wearing t-shirts - twice my expectations! There were a variance in the age ranges. For those under 25-years-old, about 80-85% wore t-shirts. For all those 25 to 40 years old, about 60% wore t-shirts. And, for all those over 40, about 35% wore t-shirts.

While I expected more youthful crowd to be wearing tshirts, things i wasn't expecting were those ages 35 - 50 wearing them. These are mostly parents, business people, and perhaps a couple grandparents. Many of their tshirts were sports or college tshirts, or possibly a brand name like Tommy Hilfiger, Nautica, or Polo - nothing crude of obnoxious.

Second, what sort of t-shirts were they wearing? I rarely saw exactly the same t-shirt twice. There have been funny t-shirts, animal t-shirts, Christian t-shirts, patriotic t-shirts, and all sorts of novelty t-shirts. And, I wasn't surprised to see a number of crude or offensive ones in the mix either.

Younger kids, those between 5 and 12-years-old, wore a lot of tshirts. That population was more detailed 90%. Most of them had some kind of "cute" picture or slogan (being a Disney tshirt), something like that related to sports. Most teenagers and pupils wore tshirts that seem to match up closely using their identity.

Most importantly, it became apparent that wearing a tshirt is a strategy to express oneself. Whether supporting a sports team, an excellent, or country, people wear tshirts to express themselves and create a statement. But, many people wear them even though it seems good, it's trendy, and they're comfortable. The t-shirt market is an enormous business. While I do not have the exact statistics, it constructed 60% of the tops worn in the shopping malls around Dallas, TX throughout the last 4 weeks.

After arriving back home, what did I actually do? I went to my dresser, opened the drawer, and counted about 25 t-shirts of my own, personal. I put on my alma mater tshirt and sat down to watch the baseball playoffs.


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